NorthEdge Capital, the private equity firm focused on investing in businesses in the North of England, has promoted George Potts and James Marshall to Investment Manager.
George joined NorthEdge in 2011 and was part of the team to close the firm’s maiden fund at £225m in 2012. He has been involved in a number of transactions including investments into leading data management and managed services provider Utiligroup, composite door manufacturer Solidor, and healthcare business Direct Healthcare Services.
George is responsible for the firm’s Environmental, Social and Corporate Governance (ESG) practices, working with portfolio companies to measure sustainability and ethical impact. His work led to the firm winning the BVCA Responsible Investment Award for outstanding ESG in 2014.
James joined NorthEdge in 2014 and his primary responsibility is origination and execution of new investments in the Yorkshire and North East region, working from the firm’s Leeds office.
James represents NorthEdge on the boards of the UK’s largest independent boiler and central heating provider, Help-Link, and market leading loft and cavity insulation specialist, Miller Pattison.
As Investment Managers, George and James will both have greater involvement in originating and executing new investments as well as managing NorthEdge’s existing portfolio.
Grant Berry, Managing Partner at NorthEdge, said: “George and James are both outstanding talents and have offered a great deal to the company in their time here. Their promotions are a reflection of our confidence in their ability to take greater responsibility for the future of investment at NorthEdge and I am confident that they will rise to the challenge. The current market presents a host of opportunities and, with the support of our new funds, I am very enthusiastic about the team’s ability to back quality businesses in the region to drive growth at NorthEdge.”
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