Direct Healthcare Group

  • Sector Healthcare manufacturer
  • Location Caerphilly
  • LTM Revenue £10.6m
  • Deal Type MBO
  • Deal Date April 2016
  • Employees 80
  • NorthEdge Contacts George Potts
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Regional News

4 September 2017

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NorthEdge Capital has made a significant investment in Cubic Motion, the award-winning creator of advanced computer vision for digital entertainment. NorthEdge Capital manages £540m of private equity funds and typically invests between £5m-£45m. The partnership provides growth capital to accelerate the deployment of the SIGGRAPH award winners’ real-time facial animation technologies.   Headquartered at Manchester […]

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We are fortunate to be working with a team who not only share our vision for business growth, but fully support our dedication to customer value.

Graham Ewart
CEO, Direct Healthcare Group

Business Description

Direct Healthcare Services (DHS) is an award-winning manufacturer of specialist pressure area care products.


Founded in 2009, DHS works with a range of healthcare clients, including acute and community NHS Trusts, and exports to over 20 countries worldwide. The company employs over 80 staff and, in April 2016, secured the prestigious Queen’s Award for Enterprise in Innovation for its Intelligent Pressure Care Management solution.

NorthEdge Investment Rationale

NorthEdge was drawn to DHS because of the company’s ambitious vision for business growth and unremitting dedication to delivering award-winning, innovative healthcare solutions.


DHS will use NorthEdge’s investment to further its commitment to core IP, expand the team, pursue a buy and build strategy and accelerate growth into international markets.

Graham Ewart, CEO at DHS, said: “The partnership with NorthEdge is a significant milestone for DHS. We are fortunate to be working with a team who not only share our vision for business growth, but fully support our unremitting dedication to delivering the best customer value.

“This funding allows us to accelerate our growth aspirations and continue to invest in what matters most to our customers – delivering genuine innovation. With a top class management team now in place and the support of NorthEdge we are truly excited about what we can achieve together.”