Cubic Motion

Business Description

Cubic Motion is an award-winning creator of advanced computer vision technology.


Headquartered at Manchester Science Park, Cubic Motion specialises in producing performance vision technology for real-time applications in social virtual reality, computer games and film production.

The business has created advanced digital content for a range of prominent video game publishers including Activision, Epic, EA, Ninja Theory and Sony, and has worked on prominent video game titles such as Call of Duty and Hellblade.

Cubic Motion employs over 70 internationally acclaimed computer vision researchers, engineers, animators and producers to create high quality solutions for a range of domestic and international clients.

NorthEdge Investment Rationale

Cubic Motion is at the cutting edge of a sector undergoing substantial growth. The company has been recognised as a global market leader in high fidelity facial animation and is delivering significant year-on-year revenue growth.

The breadth and depth of computer vision experience, expertise and quality, sets Cubic apart from its competition. The team has proven their capabilities by excelling in some of the highest-grossing video games ever produced, and have developed a leading reputation amongst major technology firms’.


NorthEdge’s growth capital investment will enable the company to further deploy and productise its “offline” business, deliver “real-time” technology, drive forward its extensive IP portfolio and expand internationally.

The deal was originated and led by Jon Pickering and George Potts, Head of Manchester and Investment Manager, respectively, with support from Greg Holmes, Investment Executive. George Potts and Andy Ball represent NorthEdge on the Board.

Dr Gareth Edwards, CEO at Cubic Motion, said: “Cubic Motion is delighted to work with NorthEdge – the ideal equity partner for rapid growth ahead. By organically growing the business to its present scale, we have proven the power of our computer vision technology to transform content production. We are particularly proud to be the trusted supplier to many of the world’s largest publishers and developers. Aided by NorthEdge’s investment and experience, we will deploy an expanding range of licensed software solutions, bringing real-time vision and animation capabilities direct to our clients and partners, revolutionising the way content is made.”

George Potts, Investment Manager at NorthEdge said: “We are delighted to have the opportunity to support Gareth and the team as they seek to build upon their platform of best-in-class computer vision technology and animation services. Our collaboration will enable the company to double headcount within two years and deepen relationships with key clients across the globe. It is an exciting time to bring our support and network to the benefit of Cubic Motion and we look forward to working closely to ensure the company’s work reaches an ever larger audience.”

  • Sector Computer Animation
  • Location Manchester
  • Deal Type MBO
  • Investment Date September 2017
  • Employees 70
  • NorthEdge Contacts George Potts
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