Business Description

Based in Manchester, Pimberly provides an Enterprise SaaS based Product Information Management and Digital Asset Management (PIM/DAM) platform.

Pimberly allows retailers, distributors, brands and manufacturers to significantly increase sales through accurate, engaging, media rich product information and Pimberly’s automated workflows give products true intelligence to optimize how they are performing – significantly enhancing revenues & margins, reducing returns and removing human errors and costs within the supply chain.


The company was founded by ex-Jigsaw24 CEO Martin Balaam, who has worked with some of the UK’s most recognisable businesses to develop a wealth of knowledge and understanding of both technology and industry

The Pimberly SaaS platform was developed to provide a solution for the increasing complexity of Product Information, the ever growing trend of products being acquired online and the next generation technology such as  voice (Alexa, Siri, Google) and AI.

Launched in January 2017 into the UK market the Pimberly platform has generated significant interest and customers who include the likes of  JD Sports, Moonpig, Ellis Brigham, Kier Construction, Exertis and Brightstar.


NorthEdge’s growth capital investment will allow the business to expand its product development, invest in customer success and accelerate new business development following a year of rapid growth.

Andrew Skinner, Investment Director at NorthEdge Capital, said: “We are very excited to be an anchor lead funder to one of Manchester’s most exciting early stage tech businesses. Pimberly’s innovative technology has the potential to disrupt the market, and we are confident that through Martin’s leadership and this investment in product development we will see the business continue to expand at pace in the coming years and months.”

  • Sector Software as a Service (SaaS)
  • Location Manchester
  • Deal Type Growth Capital
  • Investment Date March 2018
  • NorthEdge Contacts Andrew Skinner

Regional News

16 October 2018

Cloud Technology Solutions eyes growing European market with Qlouder merger

Cloud Technology Solutions(CTS)has merged with application development and machine learning specialist Qlouder in a deal that creates the largest dedicated Google Cloud practice in Europe.

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